I have a little rant coming on. It’s a pet peeve, really…
Every day I get 1, 2, or even 3 “opportunities” to promote strangers.
The worst come on like they’re doing me a favor. They tell me what a great opportunity they’re offering me by asking me to vouch for people and products I don’t know or use, and in exchange I’ll get some percentage of their sales.
Maybe they’re inexperienced, or in such a state of lack, that they think that the lure of cash is enough. It’s not.
Financial compensation is the LAST thing I look at when choosing to promote someone.
Honestly, I will always make more money selling my own stuff. And I have more control over client and customer experience: I know my stuff.
What motivates me to promote a person or program?
1) Love. If I’ve worked with this person–hired them, coached them, bought their stuff, or we’re good friends and I think the world of them–I’m going to want to yell their virtues from he mountaintops. Bottom line is I just love this person.
2) A joint project. If we’re doing something together that I believe in, like a virtual summit, or a live event, or a program or a product, of course I’m going to let people know.
3) They did something wonderful for me. This goes back to the love thing. Every now and then someone does something nice for me, with no expectation of reciprocation.
4) Does this make business sense? If I’m promoting someone, there’s a cost to me. Time. Effort. People unsubscribing from my list (25 to 70 with every mailing). Liability. And I’m taking attention away from my own profit-making projects. So it has to be safe, be something my people will love, and there must be a net benefit to justify–personal, professional–to justify the expense.
I feel like this whole affiliate come-on-by-strangers is part of the same scarcity mentality that has people race to offer the cheapest price for their services. These are people who are completely missing that their market is looking for VALUE first, dollars second.
A good price, and a good commission, are wonderful things… if it’s something you already want.
And no price is good enough for crap.
Put value first. Put love first. Only then does a money conversation makes sense.
MORGANA RAE is an international #1 best selling author, an acclaimed life coach, and pioneer in personal development, who is regarded as the world’s leading Relationship with Money coach. Morgana’s groundbreaking program for attracting wealth has featured her on ABC-TV, PBS, CNN, NPR, United Press International and The Wall Street Journal online.
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