You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 11 years, your follow up systems leave something to be desired.

Here’s why “the fortune is in the follow up,” and what that looks like…

According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:

3% are actively shopping for what you offer
7% are aware and open to your services, but not looking
30% are not aware of their problem or your solution
30% may know you exist, but it’s not the right time
30% are simply not a fit

This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road! Continue reading »