“Why bother with a newsletter?” People ask me about marketing all the time, and the question of electronic newsletters came up. Why bother? Here’s a little crash course on why, if you’re in business for yourself, you can’t afford not to! My newsletter has been my number one marketing tool for business growth since November 2002. It’s front and center, my top priority in marketing. I sent it out for six months before I saw a single sale or client. (The clients–four in one week–showed up a day after I changed my relationship with Money in April 2003.) Why you … Continue reading »