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Tag Archives: radio

HOW TO DO RADIO RIGHT

Even if you have an expensive publicist or a publishing house pulling strings to get you booked on radio shows, most authors/speakers/coaches crash and burn. You know why?

They don’t understand their job.

If you’re a guest on a radio show, you’re expected to do THREE THINGS, in a SPECIFIC ORDER:

1. ENTERTAIN
2. EDUCATE
3. SELL

If you miss a step or get the order wrong, you’ve insulted your host and shot yourself in the foot. Continue reading »

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