If promotion hurts, you’re doing it wrong. Pain is overrated, and it’s a good signal that there’s a better, easier way to get what you want.

Nice, huh?

1) First get clear on what you’re “promoting.”

You don’t have to promote yourself. And forget all those classes and elevator speeches and networking meetings. It all feels so desperate. Unless you like networking meetings and the food is good.

Take a moment, take a breath, and be that human being you really are. What do you know about the human condition? What do you know about pain and redemption? What do you BELIEVE?

THIS is what you promote. And you ONLY do it in the ways that are easiest, truest, and most fun for you. Continue reading »