It’s the most respectful and unobtrusive (and realistic) way I can think of to stay in touch with thousands of friends, clients, prospects, fans, and curious strangers on a regular basis.People want to test you out before they buy. They may want to test you out for a lot of years before they buy! An ATTRACTIVE, FUN, HELPFUL, GENEROUS, CONTENT RICH newsletter makes your case for you. Continue reading »

“Why bother with a newsletter?” People ask me about marketing all the time, and the question of electronic newsletters came up. Why bother? Here’s a little crash course on why, if you’re in business for yourself, you can’t afford not to! My newsletter has been my number one marketing tool for business growth since November 2002. It’s front and center, my top priority in marketing. I sent it out for six months before I saw a single sale or client. (The clients–four in one week–showed up a day after I changed my relationship with Money in April 2003.) Why you … Continue reading »