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Tag Archives: art appraisal

Sell What People Want, Not What You Want Them To Want…

CATEGORY: Business Strategy TAGS: art appraisal, Bonham & Butterfields, Keith Finch art, selling

By Morgana on April 28, 2010

Are any of you old enough to remember Close Up toothpaste commercials? Their slogan was “Get closer!” They weren’t selling dental health; they were selling ROMANCE. Nobody wants to kiss someone with fuzzy teeth. (But if you do, keep it to yourself please.) THAT’S how to get people to brush their teeth: sell them kisses. Continue reading »

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Tag Archives: art appraisal

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