My Favorite Clients (Is This You?)
When you’ve coached thousands of clients over more than 30 years, you start to notice similarities across your favorite clients who get the best results from personal coaching.
I find mine usually show up as these two archetypes, one for women, one for men.
Is this you?
The Women:
My favorite women clients are grown up Hermione Graingers–the smartest person in the room–who’s hitting her too-low ceiling in money and love.
I call these my Athena Archetype women, based on the Greek Goddess of War and Wisdom. These women Get Shit Done, whether they work in Tech or Tarot.
My Athena women typically battle burn out and loneliness. Often my Athena women can’t find a partner who’s big enough for her brilliance. Some of my Athenas have been wounded by competitiveness or unkindness from other women, and they may not feel safe with their sisters.
These are the EASIEST women for me to shift, so that it becomes SAFE to multiply their money quickly, (I have case study after case study of these women moving from scarcity to 6, 7 & even 8 figures), SAFE to have a sisterhood that supports them and doesn’t feel competitive, SAFE to marry a good man (or woman, or They) worthy of her love and trust.
The Men:
Yes, I coach men. My first millionaire success stories were men…
My favorite men clients are the ones who lie awake at night with a quiet ache in their chest — because they know they were meant for more. More wealth. More purpose. More love. His true nature is heroic.
I call these my “Percival Archetype” men, after the Grail Knight who could save the world by daring to ask the question in his heart. A Percival man is the Grail Knight: He is on a quest. He doesn’t just want to win: he wants to deserve the life he longs for.

Some of these men have climbed the mountain and slipped. Some are still fighting to rise. But all of them are haunted by the relentless message that if he isn’t making money, he doesn’t matter. Because when the money stops, everything stops. The love. The confidence. The worth. He wants to provide, to rise, to be chosen. But every time the cash stalls or the success slips, it feels like a failure of manhood itself.
I LOVE coaching this kind of man man because underneath those wounds beats the true heart of a warrior. When a Percival man slays the monster that’s been stealing his power… BOOM! He discovers in himself the hero he was always meant to be. The hero who manifests millions, who loves without shame, who heals the world with his own healing…. because that is WHO he is.
Working Together…
If you’re curious about how we might work together, I invite you to apply for a (no cost) conversation to look at what coaching options would be the best fit for you if we’re a good match. Here’s a link to get the ball rolling.