Lorrie Morgan-Ferrero is an anomaly in the marketing world. She’s considered an industry trailblazer in the world of emotional response copywriting & marketing. And she believes that women naturally make better marketers.
Lorrie founded her first company Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. From the moment she discovered the marketing genre, Lorrie was drawn to the edgy, conversational language and the winding persuasive arguments.
After studying closely with legends Dan Kennedy, John Carlton, and Gary Halbert, she takes established marketing formulas and adds her own conversational rapport to the mix for proven increases in conversions.
Today she’s expanded her repertoire to include other female-centric ventures like the informative blog & podcast site, Red Hot Factor (www.RedHotFactor.com) which is jam-packed with interviews, articles and the latest trends in selling in the 21st Century.
Plus she’s globally respected for her emotional response marketing course The She Factor which has trained thousands of business owners since 2006 how to find, catch and keep their share of the female market.
Over the years, Lorrie’s left her footprint in the direct response marketing world with many live events and award-winning home study courses. Plus she is the proud author of the original book, The She Factor (soon to be available on Amazon).
Join us on this episode to discover:
- Why women make over 85% of the buying decisions yet 91% feel misunderstood by advertisers (Source: The Terry and Sandy Solution)
- What men are doing wrong when trying to market to women
- How to reach men as effectively as you reach women in the marketplace
Lorrie’s free gift:
Online Blueprint to Better Copy
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Do Women Make Better Marketers? with Lorrie Morgan-Ferrero
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