I’ve been thinking about this a lot over the last year. Small is the new big.
I see friends focus on their big online events with the massive email campaigns. 6 figures used to be a sales target. Then 7 figures. Now it’s multiple 7 figures.
The business model can be GREAT for creating awareness, building a movement, forming a community.
It can also be a lot of stress and a huge money suck. That big money launch doesn’t look so big when you look at the net profit–what’s left over after all the contractors and partners are paid.
I was running numbers recently on this model. In most cases you need to make over $100,000.00 in sales BEFORE you see a penny of profit!
This totally works for a number of my friends. I have trouble making sense of it.
I’ve had so many conversations with high profile people in personal development who did their big online events, did their big on stage events, made massive amounts of money… only to discover they were exhausted and in the hole financially. And these are GREAT people! Far better at promotions and sales than I am.
Is it any wonder that everyone seems to have Adrenal fatigue these days?
I’m sharing this with you because it’s so easy to get seduced by the “Go Big!” hype. And it’s not your only option for a rich, impactful, and prosperous life:
I’ve been very happy scaling my business down to work with fewer people, deeper. A decade ago I was working with hundreds of clients each year. No more! Instead I focus on micro retreats of 8 people or less. Very small coaching groups, small enough to offer 1:1 coaching to EVERY member. Deep dive 1:1 private clients. The smaller the group, the bigger the results.
I may very well try the massive online launch option at some point. But for now I love small. Less stress. Fewer moving parts. More client happiness. More profit.
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