I see friends focus on their big online events with the massive email campaigns. 6 figures used to be a sales target. Then 7 figures. Now it’s multiple 7 figures.
The business model can be GREAT for creating awareness, building a movement, forming a community.
It can also be a lot of stress and a huge money suck. That big money launch doesn’t look so big when you look at the net profit–what’s left over after all the contractors and partners are paid. Continue reading »
I have found that whether my clients have the funds or not is the most irrelevant question when it comes to predicting who’s going to become my client. Often the people who could most easily afford me are not motivated enough.
Most of the people who hire me don’t have the funds. The transformation begins with *getting* the funds for investing in themselves. I did it when my bank account was zero. I’ve seen my clients do the impossible, over and over again Continue reading »
I don’t care what you’ve heard about the economy, etc. If you treat your contribution as worth less, so will others. You do NOT want to be the person people hire because you’re cheap! Continue reading »
Reader’s Question: “How do I determine the value I provide my clients?”
In a world where certain executives are paid hundreds of millions of dollars even when their banks fail, and other people aren’t paid a living wage for offering essential services… questions of “value” and “compensation” can look pretty confusing, right?
What I love about this question is it the writer isn’t even asking how much to charge. He starts where he should… looking at the value he adds. Continue reading »
My clients and readers frequently ask me about photos.
Because really: anyone can have awesome headshots.
After ten years in the entertainment, and another fifteen years as a coach (and at least $12,000 worth of photo shoots!), I think I’ve earned my stripes as an expert on the subject.
And this is IMPORTANT: You can go cheap on your website. You can host audio-classes for free. You can, in fact, market your entire business successfully for almost nothing at all. But you can’t get away with a bad photo. Especially if you want to be paid well.
You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 11 years, your follow up systems leave something to be desired.
Here’s why “the fortune is in the follow up,” and what that looks like…
According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:
3% are actively shopping for what you offer
7% are aware and open to your services, but not looking
30% are not aware of their problem or your solution
30% may know you exist, but it’s not the right time
30% are simply not a fit
This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road! Continue reading »