This year I’m doing business differently. I find myself recoiling at the whole world of sales funnels, manipulative sales copy, false promises of “leverage,” “proven systems,” “words that convert.” I just don’t want to be part of it. Maybe I’ve outgrown all that stuff. It’s useful to learn the tools, but I’m just not aligned with the desperation and dehumanization of those numbers games.

So I’ve been intuitively doing something different. NO sales page. No sales letter. No webinar. No kindergarten cookie cutter, everybody-does-the-same-thing, content-dump course offer. (My clients are way beyond that.) Continue reading »

Back in 2007 I had over 300 coaching clients. I was exhausted. I had no life. I had to keep notes to remember who was who. I burnt out big time.

I also attracted a billionaire mentor that year who told me he intentionally kept his business small enough to have a personal relationship with all his employees… and they had all worked for him for decades. I took those values–small and personal is profitable–to heart.

I made a decision to scale back dramatically. Fewer people and provide much higher value. Only a handful of clients at a time.

My income skyrocketed. I met my husband. My client money results hit new heights (many more millionaires made), and their love results (weddings, soul mates) too.

==> Magic happens when you find a safe and powerful community of innovators like yourself, people who get you and encourage you. Being a pioneer can be lonely: you may not be understood by friends and family and colleagues because you see what wants to happen before the rest of the world does. You need your posse. Continue reading »

Over the years I spent tens of thousands of dollars to learn how to sell high ticket programs. Because the act of selling made me uncomfortable, and I thought the solution was learning HOW to do it better. I could easily teach the 6 thousand, 8 thousand, and 12 thousand dollar classes I took. All the tricks and limiters and manipulations. But in the end I couldn’t use any of it. The words I learned felt fake coming out of my mouth. The few times I tried the pressure tricks I crashed and burned, cause it wasn’t me. Now I … Continue reading »

There are blind spots in my industry.

When someone tells you “This is what you have to do to become a millionaire,” they’re lying.

It’s not intentional, but it’s an untruth that causes harm.

There is no one way. Every millionaire (aside from those who inherited), gets there their own way.

This got me to thinking about the bigger issue behind that statement… the BIGGER LIE.

For as long as I can recall, I’ve been hearing variations on the theme, “If you want to succeed, DO THIS.’

It’s the formula behind every commercial on TV, and what they teach us in school. It’s an idea that sells.

Formulas are useful for beginners (and they are unlikely to turn a beginner into a millionaire, sorry), but at a certain point they become the box that keeps us small. The way to growth is outside the box. Continue reading »

Here’s my response to the question of training and certification (you can apply this to any high-paying, skills-based service profession) Continue reading »

When I first became a coach I was really concerned about being taken seriously, sounding professional, and not looking like a freak… and I could see the other person’s EYES GLAZE OVER before they started scanning the room for someone more interesting. I can’t begin to tell you how annoying that is.

Then one day, years ago, I stood up at a large networking meeting of high powered female entrepreneurs, pulled out a magic wand… Continue reading »

For coaches, healers, artists, authors, business owners and online marketers of all stripes, here’s my unfiltered bare-all report on the what’s working and not working in online marketing and business right now: I just returned from my 7th annual Transformational Leaders Retreat in Santa Cruz with a good chunk of the personal development world’s most successful coaches and online marketers. Lots of multi-7 figure businesses in that room. Some have been my coaches. I’ve been a coach to quite a number of them, too. My agenda is always primarily social: I go to reconnect with friends and to make new … Continue reading »