This year I’m doing business differently. I find myself recoiling at the whole world of sales funnels, manipulative sales copy, false promises of “leverage,” “proven systems,” “words that convert.” I just don’t want to be part of it. Maybe I’ve outgrown all that stuff. It’s useful to learn the tools, but I’m just not aligned with the desperation and dehumanization of those numbers games.
So I’ve been intuitively doing something different. NO sales page. No sales letter. No webinar. No kindergarten cookie cutter, everybody-does-the-same-thing, content-dump course offer. (My clients are way beyond that.) Continue reading