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Tad Hargrave’s Marketing Bears Talk About Niche Marketing

Let me introduce you to my genius “Marketing For Hippies” friend Tad Hargrave. I met him last month at our Conscious Business get together in San Francisco.

When Tad found himself having the same conversation over and over again to client after client, he decided to put it all into a video. But videos of talking heads can be pretty boring. (Have you noticed that?) So he created a cartoon…

This is one of the best–and certainly the most entertaining–explanations of why you need a niche:

Marketing Bears Talk About Niche Marketing


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