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Tad Hargrave’s Marketing Bears Talk About Niche Marketing

Let me introduce you to my genius “Marketing For Hippies” friend Tad Hargrave. I met him last month at our Conscious Business get together in San Francisco.

When Tad found himself having the same conversation over and over again to client after client, he decided to put it all into a video. But videos of talking heads can be pretty boring. (Have you noticed that?) So he created a cartoon…

This is one of the best–and certainly the most entertaining–explanations of why you need a niche:

Marketing Bears Talk About Niche Marketing


  1. September 16, 2010 at 8:59 am

    hey you, thank you so much for posting this. I’ve got two more videos in this series. and more will come. cartoons = super fun to make. uhm. there are a few bad words in the last one.

    http://marketingforhippies.com/marketing-bears-talk-about-niches/

    • September 16, 2010 at 11:06 am

      Bad words? Heaven F***ing forbid!

  2. September 18, 2010 at 2:38 am

    i like you.

  3. December 2, 2010 at 5:48 am

    As I come to fully grasp article marketing, its success is not influenced by the worthiness of information passed on to buyers, rather it has to do more with the fluency and simplicity of marketing that information.

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