Morgana Rae & Charmed Life Coaching, Inc.

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Thinking about certification?

I totally understand that people will post provocative statements on social media to get engagements or to make a case for their services.


And every now and then I see something that hits me as particularly manipulative and not serving integrity. (I am such a compulsive stickler for integrity!)


Yesterday I saw a statement that really rubbed me the wrong way. The poster argued that coaches (or fill in the blank for ANY service provider) only get certified to get clients, and you don’t need to get coaching certification to get clients.


As a matter of fact you do NOT need to get certified to get clients. You don’t even need to be any good at what you do to get clients. A skilled liar can get all the clients in the world.


I know this because I’ve hired expensive “coaches” who did not even try to deliver on their promises. They were sales people, not coaches.


That nonsense hurts the whole industry.


Here’s my response to the question of training and certification (you can apply this to any high-paying, skills-based service profession):


I’ve been coaching more than 24 years. I have approximately 10 certifications.


While nobody looking to hire me asks about those certifications, here’s why they matter: the training, testing, and certification process MADE ME A BETTER COACH. I gained skills and confidence back when I didn’t have 24 years of success stories under my belt.


This is why I always recommend taking a rigorous, International Coaches Federation-approved certification program for a new coach. Anyone can promise the moon and get hired. That doesn’t make you a coach. Having the tools and talent to help people from a place of integrity: that’s what makes you a coach.

Morgana Coaching On Stage


Never let anyone talk you out of becoming better at what you do. No, you do not wait for perfection before getting hired (newsflash: perfection never happens), but your clients will hear your alignment and confidence louder than your words. And happy clients bring more clients.


Okay. That’s my soap-boxing for today.


Sending you love, happiness, and prosperity,

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