HOW TO DO RADIO RIGHT
Even if you have an expensive publicist or a publishing house pulling strings to get you booked on radio shows, most authors/speakers/coaches crash and burn. You know why?
They don’t understand their job.
If you’re a guest on a radio show, you’re expected to do THREE THINGS, in a SPECIFIC ORDER:
1. ENTERTAIN
2. EDUCATE
3. SELL
If you miss a step or get the order wrong, you’ve insulted your host and shot yourself in the foot. Continue reading