When you stand in who you are without apology, when you are fully and fearlessly authentic, you will REPEL people. You will scare them off! This is wonderful. The more you clear out the people who don’t like or understand or appreciate you and your products, the EASIER it is for your fans to find you. If you aren’t repelling anyone, you’re not doing your job! Continue reading »

If promotion hurts, you’re doing it wrong. Pain is overrated, and it’s a good signal that there’s a better, easier way to get what you want.

Nice, huh?

1) First get clear on what you’re “promoting.”

You don’t have to promote yourself. And forget all those classes and elevator speeches and networking meetings. It all feels so desperate. Unless you like networking meetings and the food is good.

Take a moment, take a breath, and be that human being you really are. What do you know about the human condition? What do you know about pain and redemption? What do you BELIEVE?

THIS is what you promote. And you ONLY do it in the ways that are easiest, truest, and most fun for you. Continue reading »

Want more website traffic? Baffled by Social Media?

It’s EASY. Here’s what to do: Continue reading »