Lorrie Morgan-Ferrero is an anomaly in the marketing world. She’s considered an industry trailblazer in the world of emotional response copywriting & marketing. And she believes that women naturally make better marketers. Lorrie founded her first company Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. From the moment she discovered the marketing genre, Lorrie was drawn to the edgy, conversational language and the winding persuasive arguments. After studying closely with legends Dan Kennedy, John Carlton, and Gary Halbert, she takes established marketing formulas and adds her own conversational rapport … Continue reading
Tag Archives: marketing
Award-winning entrepreneur and best-selling author of The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs, Dr. Minette Riordan successfully built a multi-media publishing company, turning a small quarterly newspaper into a monthly magazine with a circulation of 50,000 copies. When she first started her business, Minette knew nothing about marketing and sales. But what she soon realized was that building relationships, being curious, and listening to people are the keys to success. While growing her business to over six figures, she discovered that what she actually loved was teaching other business owners how to avoid getting burned out or … Continue reading
When I first became a coach I was really concerned about being taken seriously, sounding professional, and not looking like a freak… and I could see the other person’s EYES GLAZE OVER before they started scanning the room for someone more interesting. I can’t begin to tell you how annoying that is.
Then one day, years ago, I stood up at a large networking meeting of high powered female entrepreneurs, pulled out a magic wand… Continue reading
I just heard that I WON the contest. FIRST PRIZE!
Take a look at my winning video: http://morganarae.audioacrobat.com/
Learning the new marketing paradigm of Twitter can present a steep learning curve for many business owners. Author and ethical marketing consultant Lynn Serafinn shares ideas from her book Tweep-e-licious! that can help lighten the journey. You can find the book on Amazon.com in both paperback and Kindle HERE. There is an old adage that warns us not to judge a book by its cover. Nonetheless, many people take a cursory look at the surface appearance of Twitter and draw a hasty conclusion that it is just a stream of one-liners and headlines with little substance. It is true that … Continue reading
Here’s the question that came in:
“How do you attract money when you really, really “need” it (as in, you could lose your home if it doesn’t come quickly)….as opposed to just desiring more? My understanding is “need” represents “lack” and then you get more “lack”….but when the need is quite serious, what do you do?”
I’m going to go out on a limb here and say sometimes you really, really need money, and you NEED it quickly! To pretend everything’s cool–when your house is about to go on the block–is insane. Continue reading
This weekend I was in Washington State, giving the keynote address (two hours!) to over 200 hundred women at the third annual “Women’s Day of Empowerment” in Olympia, Washington.
What an amazing experience!!!
I met women–coaches, healers, artists, marketers, bankers, broadcasters–I hope to know forever.
And I got to spend time with one of my dearest friends, Nancy Juetten, the author of “Bye-bye Boring Bio.”
She’s one of the sweetest, smartest, most successful women I know.
Truly one of the world’s leading experts on writing a sizzling bio that attract clients, cash, and media attention.
But I noticed she her doing something–something we ALL do–that wasn’t serving her at all.
She allowed me to share her (former!) mistake with you here. (BTW… she’s so OVER it!)
What was her big mistake? Watch today’s short video to find out! Continue reading