For coaches, healers, artists, authors, business owners and online marketers of all stripes, here’s my unfiltered bare-all report on the what’s working and not working in online marketing and business right now: I just returned from my 7th annual Transformational Leaders Retreat in Santa Cruz with a good chunk of the personal development world’s most successful coaches and online marketers. Lots of multi-7 figure businesses in that room. Some have been my coaches. I’ve been a coach to quite a number of them, too. My agenda is always primarily social: I go to reconnect with friends and to make new … Continue reading
Category Archives: Business Strategy
One of the most surprising things I’ve discovered as a coach is the power of doing LESS. A little goes a long way. Nothing will build your confidence and momentum like setting small, achievable goals that you will actually accomplish! Let the phrase “under-promise and over-deliver” be your guide. In other words, commit to less for the sake of accomplishing more. Continue reading
I just got back from the 3 day mastermind in San Diego. It’s a group of established, mostly 7-figure thought leaders in the coaching (business, personal, spiritual) who get together once a year to get real. Back in the day we were a little group of 15 to 20. Now we’re closing in on 50 members! (Can you find me in this photo? Hint: front row, almost center.) I actually wanted to stay home this year (I’m in writing mode and not feeling social), but I’d already paid for my $10,000 mastermind seat… and I’m so glad I attended. … Continue reading
When I did a little digging, it became clear that they were getting too much external direction, without enough personalization or internal support, in some of their other programs.
That is typically a recipe for disaster. Both personally and financially.
There is no inspiration in doing a business based on what you’re “supposed” to do. If you’re not turned on, you won’t turn on anyone else. Continue reading
About 20 years ago I decided that any viable business action needed to satisfy 3 criteria:
be fun, help others, make lots of money.
The 3rd piece took me the longest to master, and it has been at the center of my spiritual journey and coaching work.
I notice that my net profit is inversely related to my childhood wounds:
I see friends focus on their big online events with the massive email campaigns. 6 figures used to be a sales target. Then 7 figures. Now it’s multiple 7 figures.
The business model can be GREAT for creating awareness, building a movement, forming a community.
It can also be a lot of stress and a huge money suck. That big money launch doesn’t look so big when you look at the net profit–what’s left over after all the contractors and partners are paid. Continue reading
Commitment Attracts Cash
I have found that whether my clients have the funds or not is the most irrelevant question when it comes to predicting who’s going to become my client. Often the people who could most easily afford me are not motivated enough.
Most of the people who hire me don’t have the funds. The transformation begins with *getting* the funds for investing in themselves. I did it when my bank account was zero. I’ve seen my clients do the impossible, over and over again Continue reading