“When your LOCAL competition is offering services for a lower price than you had planned, which is in line with the industry nationwide, do you go ahead and stick with your pricing rather than lowering it?”
1) You don’t want to be hired because you’re the cheapest. You want to be hired because you’re the BEST. Your clients will value you more and you’ll get better results.
2) People would rather pay more and GET RESULTS than waste their time and money on lesser quality.
3) Even if your business is local, your marketing is global. It’s a bigger market and it raises your credibility and possibilities. Play BIGGER!!!
4) You don’t need as many clients at a higher price point.
Always always always be looking at how you can provide BETTER RESULTS than your “competition,” and how you can communicate those benefits to your people. And have an exquisite relationship with a money that wants to be with you. Then you can charge what you want.
MORGANA RAE is an internationally acclaimed life coach, author, and professional speaker, who is regarded as the world’s top Relationship with Money coach. Morgana’s groundbreaking program for attracting wealth has featured her on ABC-TV, PBS, NPR, United Press International and The Wall Street Journal online. Learn how to become a Money Magnet with her FREE 4-part video gift series. Fill out your name and email at the top of the page. (We promise not to share your info!)
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